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The Target Advocate > 2008

March 12, 2008

Third Annual Small Business Summit

In the March Target Advocate, Beth publishes her learnings related to public relations and marketing from the 2008 Small Business Summit held in New York City in February. A must read.

January 15, 2008

Holiday Cards: Not just for traditional holidays anymore

This month, The Target Advocate takes on a new, updated format. Beth Silver speaks about the power of holiday cards as an effective networking tool and introduces Featured Partner James D. Burnham of GO! Accountants.

The Target Advocate > 2007

November 26, 2007

How Small Businesses Can Leverage PR without Breaking their Budget

This month, Beth is back on the newsletter scene discussing what PR is, how PR works, and why small businesses can leverage public relations even on a small budget. Beth explains how her proactive and reactive services work and also offers up some good required reading!

The Target Advocate > 2006

May 12, 2006

Beth Silver (AKA Beth Pilchik) on NBC's "Today!"

This month, Beth comments on her interview and appearance on the Today show. Having ordered mommy business cards from an online company, Lisa Daniels of NBC speaks with Beth about her new endeavors. This month, an update on previous Featured Network Partner Lisa Hendrickson is also noted.

April 26, 2006

Ask the Target Advocate: Don't Cut Off a Lead Despite Your Readiness

In April's Target Advocate, Beth Silver advocates for evaluating your marketing needs and acting to fix them. She relates a story of a client who, feeling insecure about his AOL email address, neglects to follow up on a strong lead. Ramon Ray, consultant, writer and founder of, is this month's Featured Partner.

February 16, 2006

Writing an Effective Sales Letter

In this month's Target Advocate, Doubet's Beth Silver details the best steps for thinking about, organizing, writing and editing a sales letter. Sales letters are typically perceived as difficult to write and Beth illuminates the whole process. Her Featured Partner is her new son, Miles Russell Pilchik, born on January 25, 2006.

The Target Advocate > 2005

December 20, 2005

Setting Goals For The New Year That Last Beyond January 31st

In this month's Target Advocate, Beth Silver explains that seven useful marketing and sales tips that will help your business throughout the new year, including ways to ensure that your plans are flexible, clear, and celebratory. Michael Brown, an accounting manager at Sirius Satellite Radio who is a case study in combining a healthy lifestyle and workstyle, is featured as the December's featured partner.

November 17, 2005

Is Your Website Effectively Marketing your Business?

In this Target Advocate, Beth Silver details the seven key criteria Doubet utilizes to make sure you put your best foot forward on the Web. Also, in this issue, Beth writes about the power of the Linkedin online network. Laura Larson, an expert in the publishing world and owner of Leap for Words, is featured as the November's featured partner.

October 26, 2005

It's the Story, Not the Size of Your Business!

For this newsletter, public relations opportunities are examined in light of common misconceptions. Beth Silver explains what PR is and is not and provides guidelines for creating a PR plan. In this issue, Andrew Boardman of design firm MANOVERBOARD, is the Featured Partner.

September 30, 2005

Leveraging Your Internal Assets: Discover Your Strengths!

In this issue, Beth Silver writes on assessing your core strengths and learning to use your best attributes in a productive way. Also in this issue is Featured Partner Andy Beattie, general manager of Classroom School Uniforms and a list of resources for leveraging your strengths.

August 17, 2005

What to do when your Inbox is a disaster

For August, Beth Silver provides expert advice and numerous resources on keeping your Inbox clean and clear, allowing you to be more productive. She also introduced Featured Partner David Worrell and provides summer business book reading.

July 14, 2005

Is a Relaxing Vacation the Impossible Dream?

For our July issue, Beth writes about finding a way to truly take time for yourself this summer. Also we introduce Featured Network Partner Paulette Ensign and offer eight recommended summer reads.

June 15, 2005

5 Networking Tips to Remember this Spring

In June's Target Advocate, we cover five networking tips to remember this Spring, we highlight Featured Partner Colleen Molter, and we provide some good examples of using "The Silver Rule."

May 18, 2005

Define & Conquer with The Silver Rule

In this issue, we discuss marketing your business using "The Silver Rule," Featured Partner Craig James, and provide information on an important business website.

April 18, 2005

One Consultant Does Not Fit All

In this issue, we discuss finding and hiring the right consultant, Featured Partner Lisa Hendrickson, and offer a list of books that are must-reads.

March 23, 2005

Red Light, Green Light, 1-2-Zine

In this issue, we discuss email newsleters, our featured partner Jeanne McDonald, Beth Silver's speaking engagement at the NAFE National Conference, and we offer a newsletter survey for our readers.

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